You don't need another diet plan. You need to know why the last four failed

I spent my young years fighting depression, weakness and trauma, while most of the peers were having fun. I hustled and sacrificed all my teenage years to build an elite physique while switching multiple careers and gaining non-conventional life experiences and people started asking how.

Then I wrote my autobiography from the age 3 to 21, solved freaking 10000+ case studies, debunked all the cognitive biases, emotional blocks and understood human behaviour very deeply. Later on started going deep into mathematics and machine learning, sharpened myself analytically and got good at thinking critically via various mental models and frameworks viz. first principles, inversion, MECE, Occam's razor, Hanlon's razor, etc.

Then I faced my family members getting unfit and severely lacking motivation, so I worked very deeply in re-engineering my family dynamics and culture and successfully coached my mother through osteoarthritis and thyroid. My sister through PCOS. Both recovered. That's when it clicked, the failure pattern is universal. The reasons plans don't work follow the same exhaustive list of patterns across a hostel student, a doctor, a founder, a housewife, entrepreneur, teacher, etc.

At the same time, I coached over 200+ people at FITTR and realized it was time to move on. I spent the next few months working independently, polishing my coaching services while working with a very limited number of clients. Fitness as a field was still relatively young, and there was always an ideological tug-of-war between gym bros and evidence-based coaches who rarely collaborated to solve real human problems. Most stayed confined to one extreme, either a textbook approach or a gym-bro approach, whereas the real gold lay at the intersection of both. Because very little time was being invested in research and development for fitness coaching itself, I took a leap of faith, stepped away from corporate bureaucracy and a low-growth environment, and upskilled exponentially to build a coaching system capable of transforming anyone on a vegetarian diet in a relatively short span.

I've coached clients across 20+ countries. All vegetarian and I specialize in solving complex cases and plateaus that other coaches quietly give up on.